The cost of a missed message
It happens to every merchant eventually. You wake up to three WhatsApp messages from a customer who enquired at 11 PM, got no reply, and bought from a competitor by midnight. The sale was there. The product was in stock. The only thing missing was a reply.
Relay exists specifically to close that gap. Here are the five features our top merchants rely on to keep their order capture rate near 100%.
1. Instant auto-reply with your full catalogue
The moment a customer sends you a message, Relay replies within seconds with a personalised greeting and a browsable product menu. Customers can tap through categories, view prices, and add to cart — all before you have even looked at your phone.
2. Smart order confirmation flow
Once a customer selects a product, Relay walks them through quantity, delivery address, and payment — automatically. No back-and-forth. No "hold on let me check." By the time you see the notification, the order is complete and paid.
3. Abandoned order recovery
If a customer starts browsing but drops off before paying, Relay sends a gentle follow-up message after 30 minutes. Merchants in our beta cohort recovered 18% of previously lost orders through this single feature.
4. Out-of-hours auto-scheduling
For orders placed when you are closed, Relay confirms the order, sets an expected fulfilment window, and adds it to your queue. No customers left wondering if their message was received. No orders falling through the cracks because they arrived overnight.
5. Low-stock alerts and auto-pause
When a product hits a low-stock threshold you set, Relay automatically pauses that item in the catalogue and notifies you. Customers never encounter the embarrassing "sorry, that's actually out of stock" message after they have already paid.
The compound effect
None of these features is magic in isolation. But combined, they create a business that feels available, professional, and reliable to every customer — whether you are at your stall, at church, or asleep. That reputation compounds. Customers refer friends. Repeat rates go up. Revenue follows.